Pilates Social
LOVE YOUR BODY. LOVE YOUR LIFE.
Hi Pilates Social! Welcome to Mackenzie, a NYC-based digital marketing agency. We believe strongly in authenticity and love working with brands that align with our values. We heartily agree with your sentiment that wellness is for everyone regardless of age, gender or fitness level, and we would love to help you share that story with NYC and beyond. Mackenzie has rich experience in the health and wellness space (we also work with an online Pilates studio!) and we would love to bring our expertise to the mat. We put together a marketing presentation to showcase some of the ways we can help amplify the Pilates Social brand- we hope you love it!
70% of shoppers turn to Instagram to discover new products and brands, making it a crucial platform for brand discovery. IG is a dynamic marketplace where small businesses can connect with their target audience and drive tangible business results. From top-tier consulting to meticulously crafted strategies, thorough audits, and hands-on social media management, we've got you covered every step of the way.
Why We’re A Fit:
We already work with a Pilates Studio! By working closely with the studio we've honed a winning strategy, driving a 124% increase in interactions and a 32.4% rise in reach. We delve deep into metrics, analyze engagement patterns, audience demographics, and conversion rates to fine-tune our approach continually. Through audits, 1:1 Instagram coaching and Instagram management, we can help Pilates Social amplify their message and drive engagement.
Influencer Campaigns + Partnership Events
According to HubSpot, 71% of consumers are more likely to make a purchase based on a social media reference. Influencers, with their engaged audiences and trusted voices, sway consumer behavior and drive meaningful results for brands. For small businesses, harnessing the influence of content creators can be the catalyst to growth. We specialize in forging authentic partnerships that resonate with audiences, amplifying brand awareness, and ultimately driving growth for our clients.
Why We’re A Fit:
Drawing from our extensive experience in brand and influencer partnerships, we've spearheaded impactful campaigns that elevate brand visibility and engagement. Mackenzie spent time working with the dating app Bumble to lead a dynamic team of influencers, leverage social tactics, orchestrate events and launches, and capitalize on guerrilla marketing strategies to strategically promote the brand.
Meet the Team
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Hi, I’m Mackenzie, the founder of Mackenzie Agency. I’m a Pittsburgher living in NYC with 6+ years of diverse marketing + account management experience and a passion for big ideas. I come from a family of entrepreneurs and know the small business-grind first hand. I thrive working with small to mid-sized businesses that are rooted in passion and big ideas, and I love to collaborate with ambitious humans! Sound like you? Let’s grab a coffee.
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Hi, I’m Khloe! I have a Bachelor's Degree in Interior Design and Architecture, where I was trained to understand every aspect of a design project. From understanding color design and theory, core design elements and principles, and the mastery of visual communication, I use visual elements like typography, drawing, graphic design, illustration, and color theory to help amplify your brand. I can’t wait to work with you!
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Hi, I’m Rachel! I have a Bachelor's of Science in Journalism from Cal Poly San Luis Obispo and I’ve been working in email marketing since 2019. Over the years, I've had the privilege of collaborating with esteemed brands such as Joe's Jeans, Favorite Daughter, Greyson Clothiers, House of Dreamr, and many others. My expertise lies in crafting impactful email campaigns that not only drive revenue but also foster enduring connections with customers. If you need email or SMS, I’m your girl!
Full Agency Offerings
Instagram Strategy + Implementation
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1:1 Instagram Strategy Sessions: meticulously crafted to elevate your brand's presence and impact on the platform. Tailored to your unique needs, these sessions offer a comprehensive array of services, including in-depth social media audits, competitor analysis, and targeted audience assessments. We delve into your brand's aesthetic, purpose, and voice, ensuring a cohesive and compelling online identity. From hashtag strategies to content pillars and persona development, we leave no stone unturned in optimizing your accounts for maximum engagement and growth. Our sessions also include personalized content ideas for the next 30 days, empowering you to consistently captivate your audience.
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Instagram Audit: Our comprehensive analysis covers profile optimization, setting clear social media goals, and a deep dive into your branding strategy. We leave no stone unturned, meticulously examining metrics, demographics, and top-performing posts to glean valuable insights. From content review to platform suggestions and hashtag strategies, we provide actionable recommendations tailored to amplify your presence on Instagram. With our detailed analysis and free content calendar template, you'll be equipped with the tools and strategies needed to thrive in the competitive digital landscape.
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Instagram Management: Elevate your brand's presence and engagement on the platform. Our comprehensive approach covers everything from content creation to community engagement, ensuring your Instagram profile shines brightly in the crowded digital landscape. With our expert team, we handle profile optimization, content curation, and strategic scheduling to captivate your audience and drive meaningful interactions. From crafting compelling captions to implementing effective hashtag strategies, we effectively maximize your brand's impact on Instagram. Let us handle the day-to-day management while you focus on growing your business and connecting with your audience on a deeper level.
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Instagram Branding Package: We specialize in crafting a cohesive and visually captivating feed that embodies your brand's identity and captivates your audience. Our package includes one month's worth of carefully planned content, ensuring your feed remains consistently engaging and on-brand. Additionally, we provide professionally designed social media graphics, tailored to enhance your brand's identity and elevate your online presence.
Partnerships + Events
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Influencer Campaigns + Partnerships: we harness the power of influencers to elevate your brand's presence and reach. Our comprehensive approach begins with strategic planning and insights, tailored to align with your brand's goals and target audience. We handpick the perfect talent through talent recommendations, ensuring authentic connections that resonate with your audience. From ambassador and influencer procurement to contract negotiations and partnership management, we handle every aspect of the collaboration process. We amplify your brand's message through social channels, maximizing exposure and engagement, as well as provide measurement and evaluation insights to continuously refine and optimize your influencer campaigns for maximum impact.
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Marketing Events: We provide strategic planning and creative concepts, ensuring every event aligns seamlessly with your brand's goals and values. From inception to execution, we handle every aspect of marketing event management, ensuring a flawless experience from start to finish. Our expertise extends to brand activations that leave a lasting impression on attendees, as well as seamless coordination with suppliers and stakeholders to bring your vision to reality. With guest list curation and management, we ensure that every attendee feels valued and engaged.
Digital Marketing Strategy + Implementation
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We craft personalized campaigns that drive engagement and loyalty across both email and SMS channels. Our strategic development process tailors each campaign to align with your brand's goals and audience preferences. From captivating content creation to eye-catching design, we ensure your messages stand out in crowded inboxes and on mobile devices.
Our expertise extends to list building and management, optimizing your database for maximum reach and effectiveness. We streamline your workflows with automation setup for both email and SMS, ensuring efficiency and consistency. Through performance tracking and reporting, we provide actionable insights to refine and optimize your campaigns over time.
By seamlessly integrating with social media and customer relationship management (CRM) systems, we deliver a cohesive and holistic approach to your digital marketing strategy. Let us unlock the power of email and SMS marketing to drive meaningful results for your business.
Thank you!
Email
maccathsmith@msn.com
Phone
(412) 535 3286
Instagram
@mackenzie.agency
