shall we get acquainted?
Hi- welcome to my corner of the internet. I’m glad you’re here.
I’m Mackenzie, a marketing strategist helping brands, agencies, and individuals stop overthinking how they show up online.
My 'thing' is content strategy, channel strategy, and influencer marketing- aka what you should say, where you should show up, and how to make it feel like a real human is behind the brand (not a corporate AI robot).
I was one of the early builders behind the cohort, a creator-first community, platform, and conference built to bridge the gap between brands and creators. We brought creators, brands, and agencies together both online and IRL, built programming around real conversations, and proved that community-led marketing is powerful when it’s done right.
That work sharpened my POV on influencer marketing (more on that below 😉).
Now, I’m focused on working closely with brands, agencies, and individuals who want marketing that feels thoughtful, human, and intentional. The ones who don’t need more content for the sake of content, but sharper thinking, stronger storytelling, and strategy that actually reflects how people behave... both online AND offline.
If that sounds like you…
marketing edition:
People don’t want to buy from brands that sound like brands.
They want to buy from brands they’d get a drink with.
That’s why the brands that win aren’t chasing trends- they’re paying attention to the behavior underneath them. What people actually do. What they respond to. What earns trust.
Influencer marketing isn’t just for skincare and canned beverages.
If you work in healthcare, finance, insurance, or banking- congrats. You’re sitting on one of the biggest opportunities in marketing right now. People want to hear about you, they just don’t want to be sold to.
And yes… your Marketing 101 professor was right all along.
It always comes back to storytelling.
If this resonates…